An internal document developed to aid the TechShop staff during onboarding. The document gives staff an informative look at the audiences that arrive at TechShop for a tour, their levels of engagement with the space, and their likelihood of purchasing a membership. It also serves as a guide to teach new staff how to give an effective tour to these individuals.
TechShop Social Media
Graphics created for TechShop social media. A select arrangement of items from a two year career managing the marketing and social media initiatives.
TechShop Member Handbook
Originally the member handbook was just a Word document printed on the spot. This is a re-design of the handbook that features a full booklet with all of the shop rules and policies. The handbook was designed to go into a new member box that is now part of a nationwide onboarding process.
TechShop Business Cards
A re-branding of TechShop business cards to reflect a more youthful and exciting vibe whilst staying on brand.
Freelance Resume Designs
A selection of resume designs created for clients.
Salon Eastside 6
Designs created for a client that was opening a new salon in East Liberty. The business cards and the vinyl sign were utilized.
A selection of greeting cards created for clients.
Joan Shop & Studio
A physical re-brand of Joan Shop & Studio (formerly Mid-Atlantic Mercantile). The process involved removing the wood planking, prepping the walls which involved smoothing and filling imperfections, painting, and installing shelving.
The project also included consulting on the shift from men/women goods to homegoods with a limited selection of women's clothing.